Remember contact sheets? Indispensable in the days of analog photography, obsolete when shooting digital. I was cleaning out my closet (remember that song?:) and came across a box of old negatives and contacts. There is something magical about the process of analog photography, don’t get me wrong, I am not a sentimental guy, more after the break Read the rest of this page >>
Model of the day: Lee Greene: Camera of the Day: Sony Alpha SLT A77
Read the rest of this page >>
The A77 might just be the most versatile SLR SLT camera currently available.
I am totally addicted to the EVF (Same goes for the A65), 100% coverage, ability to see/judge/change exposure, lighting setup and focus peaking are extremely useful visual aids. The studio is a great place for this high resolution sensor to show off!
Once Upon A Time In Brooklyn: Soma editorial: Canon 5D mark II
A simple clip about the romantic chemistry between our models Read the rest of this page >>![]()
The 5D mark II is still king when it comes to shallow depth of field, first time I used my trusty 24 105mm kit lens in a fashion shoot (24 70mm is in the shop) , kept it wide open and the results are impressive. Of course I also used my my 50mm 1.2 (still my favorite lens for the 5D2) and the fantastic Zacuto EVF. Focusing was a breeze with the 50mm, due to the smaller aperture a bit difficult at times with the kit zoom, especially at the wide end. I do like the 105mm at the tele end for close ups. 70mm can be too short for good close ups. Photos after the break
Modern Looks:Amanda Schmidt for Aritzia: Fall 2011: NYC
Read the rest of this page >>
If you are familiar with the SOHO area in NYC you might have noticed the huge flagship store Ariztia opened not too long ago. We decided to hit the streets in the East Village with Amanda Schmidt and show off a few of Aritzia’s key looks for fall, see the rest of the photos after the break
Model of the day:Amanda Schmidt/Elite NYC: Sony Nex 5n

Taken during our production meeting for our Monday shoot. C-mount 35mm 1.7 lens on Sony Nex 5N, best way to get a Polaroid without using Polaroid!
Equipment used:
Sony Nex 5N body
If you find this information helpful, please consider helping me maintaining this blog by purchasing your gear through my product links to B&H. It will cost you nothing and allows me to keep adding! Or consider making a direct donation using PayPal